Who I Am

At the Intersection of Product and Space

Strategic Design Leader | Industrial R&D | Interior Architecture

With over a decade of experience in furniture, sleep systems, and spatial design, I work at the intersection of human comfort and industrial innovation. As Head of Product Design at Master Group of Industries, I lead research and development for Pakistan’s leading furniture and mattress brands translating global insights into products that reach millions of homes.

My work spans the full design ecosystem: from developing next-generation sleep solutions to shaping retail environments, corporate workspaces, and product-driven spatial experiences.

Through my personal design platform, The Blue Door, I explore bespoke furniture, interior concepts, and spatial consultancy.

I don’t just design products, design the environments they belong to.